muth's candies

You’ve probably heard of the “candy man”, but Muth’s Candies has always been owned and operated by a family of incredible candy women. “Muth’s was actually started by my great aunt and uncle in 1921,” says Martha Bennett Vories, the current owner of Muth’s. “My great uncle passed in the early 1950’s, and my grandmother and great aunt ran the business together for about 30 years. Then my grandmother ran the business with my mother until the mid 1990’s when it was then turned over to me.”
December 05, 2021 — Amanda Dougherty


Have you heard that “plant ladies” are the new “cat ladies?” Whether your latest obsession is plants or you’re practically a botanist, Mahonia’s collection of carefully curated and artfully designed flowers, plants, and terrariums can help you find #peacethruplants!

revelry boutique + gallery

Revelry Boutique may be local to Louisville, but there’s nothing small about this small business! In fact, Revelry owner, Mo McKnight Howe, wrote over $500,000 worth of checks to local artists last year alone. “When you purchase something from Revelry, 100% is going back into our local economy - you are supporting both a small business and a local artist,” Mo says.
December 05, 2021 — Amanda Dougherty

story louisville

At the heart of the woman-owned business boom in NuLu is Story Louisville, a fellow woman-owned business that provides a dedicated community workspace for local entrepreneurs to flourish. “Story is more than just a network of physical spaces, we are a community fostering the growth of start-ups and innovators,” says Story’s Director of Operations, Lauren VanCleave.
December 05, 2021 — Amanda Dougherty

biscuit belly

Let's do away with boring breakfasts in 2022. The first step on this journey is to try all of the fun breakfast dishes with fun flavors from Biscuit Belly! Biscuit Belly is a modern eatery with classic, comfort food dishes. You get to choose from a wide selection of house-made, Southern-inspired brunch dishes.
December 05, 2021 — Amanda Dougherty

the seafood lady

Seafood Lady is a popular seafood restaurant that is both woman-owned and Black-owned. Nichelle Thurston, owner + founder, is the true Seafood Lady. Her bright and colorful restaurant is famous for serving up legendary Florida-style seafood right here in the middle of Louisville.
December 05, 2021 — Amanda Dougherty

please + thank you

A cookie and coffee from Please and Thank You is the perfect treat to snack on as you make your way through the Woman-Owned Walking Tour! Or, since their shop is conveniently located in the middle of our tour, Please and Thank You also serves as the perfect place to take a break and treat yo’self before you finish out the tour.

dollface brows + beauty

Happiness is a fresh manicure, perfect brows, and a warm neck wrap...and you can find all of that at Dollface Brows & Beauty! For three and a half years, owner Jess Harrison and her team at Dollface have been providing exceptional beauty services to clients in New York and Louisville! “Once I started school I fell in love with waxing, and brows became a passion,” Jess says. “As a makeup artist, I was always drawn to instant gratification services and built for speed beauty.”
December 05, 2021 — Amanda Dougherty

the new blak

Amanda Dare’s shop may have a monochromatic theme, but her personality is colorful enough to light up all of NuLu. The passionate fashion designer and owner of The New Blak incorporates that vivacious and bubbly charisma into every aspect of her business. Including also being the owner of the Woman- Owned Wallet and WOW Tour!

maddox + rose

Now more than ever, self care is incredibly important, and we all know one of the best forms of self care is lighting your favorite scented candle and moisturizing with a luscious lotion! Luckily for us, Maddox & Rose Marketplace has everything we need to make our own custom lotions, soaps, candles, and more! 
December 05, 2021 — Amanda Dougherty

sugar town

Sugar Town is your one-stop-shop to create the perfect vintage ‘fit. And as if their sparkly selection of vintage clothing wasn’t already cool enough, they also carry jewelry made by women, non-binary, and queer artists!
December 05, 2021 — Amanda Dougherty

the tour

NuLu is a booming neighborhood in the heart of Louisville that is home to over 30 woman-owned businesses! We have created a walking tour of all of the woman-owned businesses in NuLu so that you can visit + support all of our amazing, local female founders.
December 05, 2021 — Amanda Dougherty